It’s additionally a free marketing tool, which means that any self-publisher or indie author can use it to introduce their work professionally.Īn author’s website, mailing lists, and social media networks also are important components of any advertising and marketing playbook, however, a press launch is in particular designed to exhibit your book to a new group of influential people that won’t be for your address book (journalists, editors, bloggers, publishers, book reviewers, and other industry leaders). With any luck, a press release should result in interviews, a short mention in a newspaper or magazine, blog posts, an amazing book review, speaking engagements, or website traffic. Where should I send a press release? How to Write a Press Release for a Book Launch – Inkerspress Why do authors need a press release?Ī press release is a formal statement sent to media agencies and public forums to inform people about your new book and generate buzz.
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